Messaging
Webhooks + UnifiedRAG
Connect UnifiedRAG to any tool or internal system using webhooks. Every AI conversation event can push a signed JSON payload to your endpoint in real time — no middleware, no polling, no delays.
Setup
Connect Webhooks in 3 steps
Create a webhook
Go to Settings → Webhooks, click Add Webhook, and paste your endpoint URL.
Select events
Choose which AI conversation events trigger the webhook and configure the payload structure.
Go live
Send a test payload to confirm your endpoint receives it, then enable for production traffic.
Features
Built for developers and custom integrations
Push any event, anywhere
Every AI conversation event — message sent, lead qualified, escalation triggered, ticket resolved — can fire a webhook to any HTTP endpoint instantly.
Configurable payloads
Customize the JSON payload per webhook. Include the full conversation, just metadata, or any subset of fields your downstream system needs.
Retry logic
Failed webhook deliveries are retried automatically with exponential back-off and a full delivery log so you never lose an event.
Secret signing
Every webhook payload is HMAC-signed so your endpoint can verify it came from UnifiedRAG and reject spoofed requests.
Why it matters
Why webhooks are the most powerful UnifiedRAG integration for developers
Native integrations cover common tools — but every business has internal systems, custom workflows, and edge cases that no off-the-shelf connector addresses. Webhooks are the escape hatch: any AI conversation event can push a signed JSON payload to any HTTP endpoint, which means UnifiedRAG can trigger actions in your own codebase, internal APIs, data pipelines, or Zapier/Make workflows without waiting for a native integration to exist. HMAC signing ensures the payloads are authentic, and automatic retry with exponential back-off means transient failures don't lose events.
Automation
What you can automate with Webhooks
AI conversation event fires (lead qualified, escalation triggered, ticket resolved)
Signed JSON webhook payload delivers to your configured endpoint in real time with full conversation data
Webhook delivery fails due to a temporary endpoint outage
Automatic retry with exponential back-off fires until delivery succeeds, with full delivery log for audit
AI detects a high-priority intent during a conversation
Webhook triggers your internal API or Zapier/Make workflow to take immediate action in your own systems
Conversation is resolved or CSAT score is collected
Webhook pushes the outcome event to your data pipeline or BI tool for real-time reporting and analytics
FAQ
Questions about Webhooks integration
What is the UnifiedRAG webhook integration?
The UnifiedRAG webhook integration lets you send AI events and conversation data to external applications in real time, allowing you to connect UnifiedRAG with custom workflows and internal systems.
What events can UnifiedRAG send through webhooks?
UnifiedRAG can send relevant AI and conversation events such as lead activity, conversation outcomes, escalations, and other configured events to your webhook endpoint.
Can UnifiedRAG webhooks trigger external workflows?
Yes. Webhook events can be used to trigger automated workflows in external applications, allowing AI conversation outcomes to initiate actions in your existing systems.
Can I use UnifiedRAG webhooks for lead automation?
Yes. AI-detected lead signals and conversation events can be sent through webhooks to external CRM, sales, or automation systems for lead processing and follow-up.
How do I connect a webhook to UnifiedRAG?
Configure your webhook endpoint in UnifiedRAG, select the events you want to receive, verify the endpoint, and send a test event before enabling the webhook for live AI conversations.
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FAQ
Frequently asked questions
What is the UnifiedRAG webhook integration?
The UnifiedRAG webhook integration lets you send AI events and conversation data to external applications in real time, allowing you to connect UnifiedRAG with custom workflows and internal systems.
What events can UnifiedRAG send through webhooks?
UnifiedRAG can send relevant AI and conversation events such as lead activity, conversation outcomes, escalations, and other configured events to your webhook endpoint.
Can UnifiedRAG webhooks trigger external workflows?
Yes. Webhook events can be used to trigger automated workflows in external applications, allowing AI conversation outcomes to initiate actions in your existing systems.
Can I use UnifiedRAG webhooks for lead automation?
Yes. AI-detected lead signals and conversation events can be sent through webhooks to external CRM, sales, or automation systems for lead processing and follow-up.
How do I connect a webhook to UnifiedRAG?
Configure your webhook endpoint in UnifiedRAG, select the events you want to receive, verify the endpoint, and send a test event before enabling the webhook for live AI conversations.