Webhook
A webhook is an automated HTTP callback that sends real-time data from one system to another when a specific event occurs. UnifiedRAG supports webhooks to trigger actions in other tools — such as creating a ticket, sending a notification, or updating a CRM record — based on chatbot interactions.
Why it matters for AI-powered support
Webhooks are the real-time glue between your AI chatbot and the rest of your stack. When a customer qualifies as a high-intent lead mid-conversation, a webhook can fire instantly to create a CRM contact, alert a sales rep in Slack, and start a nurture sequence — without any manual work. For support teams, webhooks enable escalation automation: a conversation flagged as frustrated can open a priority ticket and assign it to a senior agent in seconds. Internal link: /integrations/[tool] (webhook examples), /features (workflow automation).
How Webhooks Work
The key difference between an API and a webhook is who initiates the communication.
API (Pull)
Your system asks for information.
GET /api/conversations → response
You decide when to check. If nothing happened, you still made the request.
Webhook (Push)
Another system automatically sends information when an event happens.
Event fires → POST to your URL
You only receive data when something actually happens. Real-time, zero polling.
Example flow
Webhooks for AI Chatbot Automation
Webhooks are the real-time glue between your AI chatbot and the rest of your stack. Every significant event can trigger an automated action elsewhere.
| Trigger event | Automated action via webhook |
|---|---|
| New conversation | Log to analytics, start a nurture sequence, or notify the on-call agent |
| Lead captured | Create a CRM contact, assign to a sales rep, and enroll in a follow-up workflow instantly |
| Ticket created | Open a helpdesk ticket with full conversation context pre-populated |
| Human handoff | Alert the assigned agent in Slack with conversation summary and customer details |
| Appointment booked | Add to calendar, send confirmation email, and update CRM — all in one event |
| CRM updates | Sync conversation outcome back to the customer record for future context |
| Real-time notifications | Push critical events (frustrated customer, high-value lead, compliance trigger) to the right team immediately |
Webhooks eliminate manual work between systems. Every event in a customer conversation becomes a trigger for action — without polling, without delay, and without human intervention.