Analytics
Amplitude + UnifiedRAG
Connect UnifiedRAG to Amplitude to understand how AI conversations fit into the complete user journey. Measure conversion impact, build behavioral cohorts, and analyze deflection funnels with Amplitude's powerful product analytics.
Setup
Connect Amplitude in 3 steps
Authenticate
Go to Settings → Integrations, select Amplitude, and enter your API Key and Secret Key.
Map events
Choose which AI conversation events send to Amplitude and configure user and device identification.
Go live
Verify events in Amplitude's event stream, then enable for all AI-handled conversations.
Features
Built for product analytics teams
AI-assisted journey analysis
See exactly where in the user journey AI chat interactions occur and how they affect conversion, retention, and feature adoption in Amplitude.
Behavioral cohorts
Build Amplitude cohorts of users who interacted with the AI chatbot — by topic, outcome, or escalation status — for targeted analysis.
Conversion impact measurement
Measure how AI-resolved conversations affect downstream conversion events, trial activations, and paid upgrades in Amplitude funnels.
Session replay correlation
Link UnifiedRAG conversation events to Amplitude session replays to see the full user context around every chat interaction.
Why it matters
Why AI conversation data makes Amplitude more actionable
Amplitude already knows what users click. UnifiedRAG tells you what they asked before they clicked — and what they were confused about when they didn't. Sending AI conversation events to Amplitude closes the gap between behavioral data and intent data. You can build cohorts of users who asked about a specific feature, measure whether those users convert faster, and use that signal to prioritize your roadmap. For support teams, correlating deflection rates with downstream retention in Amplitude is the clearest possible proof of AI chatbot ROI.
Automation
What you can automate with Amplitude
User resolves a support question via AI chat
Fire 'support_resolved' event to Amplitude and measure downstream retention impact
AI escalates a conversation to a human agent
Log 'escalation_triggered' event with topic and sentiment for funnel drop-off analysis
Visitor engages with AI on a pricing page
Track conversion event and build a high-intent Amplitude cohort for remarketing
AI detects a feature adoption question
Send event to Amplitude to correlate feature education chats with activation rate
FAQ
Questions about Amplitude integration
What is the UnifiedRAG Amplitude integration?
UnifiedRAG connects with Amplitude to analyze AI conversations alongside product behavior, helping teams understand user journeys, conversion impact, retention, and support deflection.
Can UnifiedRAG track AI chatbot events in Amplitude?
Yes. UnifiedRAG can send AI conversation events to Amplitude so teams can analyze support resolutions, escalations, conversation topics, and other AI interaction milestones.
Can I create Amplitude cohorts based on AI conversations?
Yes. You can build behavioral cohorts of users who interacted with the AI chatbot based on factors such as conversation topic, outcome, or escalation status.
Can Amplitude measure the impact of AI support on conversions?
Yes. UnifiedRAG conversation events can be analyzed alongside downstream events such as trial activations, conversions, and paid upgrades to measure the business impact of AI support.
Can UnifiedRAG connect AI conversations with Amplitude session replays?
Yes. UnifiedRAG conversation events can be correlated with Amplitude session replays, helping teams understand the user context surrounding AI interactions.
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FAQ
Frequently asked questions
What is the UnifiedRAG Amplitude integration?
UnifiedRAG connects with Amplitude to analyze AI conversations alongside product behavior, helping teams understand user journeys, conversion impact, retention, and support deflection.
Can UnifiedRAG track AI chatbot events in Amplitude?
Yes. UnifiedRAG can send AI conversation events to Amplitude so teams can analyze support resolutions, escalations, conversation topics, and other AI interaction milestones.
Can I create Amplitude cohorts based on AI conversations?
Yes. You can build behavioral cohorts of users who interacted with the AI chatbot based on factors such as conversation topic, outcome, or escalation status.
Can Amplitude measure the impact of AI support on conversions?
Yes. UnifiedRAG conversation events can be analyzed alongside downstream events such as trial activations, conversions, and paid upgrades to measure the business impact of AI support.
Can UnifiedRAG connect AI conversations with Amplitude session replays?
Yes. UnifiedRAG conversation events can be correlated with Amplitude session replays, helping teams understand the user context surrounding AI interactions.